DexPro
;Dynamic Seg- mentation
Data
Centrali-
sation Manager
De-
duplicator
DexPro
Plan Manager
Multi-Master Mirroring
Email
Marketing
The
Replicator
Process Diagram | Demo | Download demo |
The System Integration Server - Gets Systems talking at desktop level Organizations need to
share information across departments, across organizations all over the globe
and between two or more organizations The System Integration Server goes one
step further than simply linking back-end systems together in real-time at
server level. It integrates systems in real-time at desktop level thus ensuring
that all the systems you wish to bring together operate as one integral system
on the user's desktop. No other system does this.. The benefits of this level
of integration are enormous. Take, for example, achieving a Single Contact View
(SCV) which is the reason most organizations seek system integration. The main
problem in setting up real-time data integration is how to avoid duplicates.
Duplicate records means that the history of a contact will be split and the
resultant SCV will probably more confusing than when you started. The difference between a
system that uses server level integration only and the System Integration Server
that uses desktop integration as well can be seen in how the System Integrations
Server avoids duplicates. Take a simple operation such as selecting or adding a
record after a search. Server level integration systems cannot provide a search
in a central repository to check if a record already exists before it is added
(unless front-end modifications are made which are too costly). So they allow a
new record to be added and then check if it is a duplicate. The result is duplicate
records because automatic matching can never be as good as matching records by
the user at the point of entry. Before long, the back-end data can get into a
mess and your system integration will begin to have negative affects. This
cannot happen with the System Integration Server because it provides desktop
level system integration which allows the users to search from whichever
application they are using without front-end modifications. The result is
seamless integration. On line demonstrations and
evaluation copies are available. We can also undertake to
advise on how DexPro
can be applied as a database marketing management solution to your specific
circumstances. |
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